波仔 EAT EAST campaign project
  • 波仔 EAT EAST campaign project
  • 波仔 EAT EAST campaign project
  • 波仔 EAT EAST campaign project
  • 波仔 EAT EAST campaign project
  • 波仔 EAT EAST campaign project

波仔 EAT EAST campaign project

About Brand : Microwave Bento Brand
Project Type : Group Project for Work
Creation Date : 2026/05
Software : Adobe Illustrator, Photoshop, Canva, Grok (AI tool)
More Details

ABOUT CHARACTER DESIGN:
Inspired by the classic Hong Kong mom, she wears a floral home dress and pink curlers. Instantly evoking a sense of home and everyday warmth. Her caring, gently nagging expression embodies motherly love: always worried you’re not eating enough, especially late at night. Like a 波仔 meal, she’s a comforting companion, ready to offer a hot meal whenever you need it, just like mom.

 

ABOUT TYPOGRAPHY DESIGN:

The typography is set against the glow of a warm-lit Hong Kong kitchen at night, capturing an inviting, homey atmosphere. Playful Chinese characters, paired with everyday utensils like chopsticks and spoons, create a friendly and familiar vibe—perfectly reflecting the comforting tone of late-night home cooking.

 

ABOUT POSTER DESIGN:

The poster creates a warm-lit Hong Kong kitchen at night. The design captures an emotional shift—from the loneliness of a “sad late-night choice” to the comforting embrace of home. The glowing kitchen and welcoming meal turn every late night into a heartwarming ‘welcome home’ moment, surrounding you with warmth and familiarity.